Copywriting services.

From homepages to long reads, here’s where I come in.

I’m a freelance copywriter in Banbury, Oxfordshire, writing for independent hotels, restaurants, venues and lifestyle brands.

Website copywriting is my speciality, built on four years of professional website and editorial writing. I also write SEO content and features, and give tired copy a proper edit.

Here’s what each one involves, who it’s for and where to go next.

Four years writing for the web. Still particular about the details.

Not sure where to start?

Start with the problem
01 “Our website doesn’t sound like us.” Website copywriting → 02 “We know we should be blogging. But about what?” SEO content & blog writing → 03 “We’ve got stories worth telling.” Editorial & feature writing → 04 “The words are nearly there.” Copy editing & refreshes →

The four services.

01 My speciality

Website
copywriting

Copy that sounds like you on your best day, and gives people a reason to book, visit or buy.

Homepages, About pages, room and menu pages and complete website rewrites for hospitality and lifestyle businesses. Tone of voice and messaging come built in.

Talk about your website →
Good for

New websites, rebrands, and websites that look lovely but aren’t pulling their weight.

Includes
  • Homepages and About pages
  • Room, menu and service pages
  • Landing pages
  • Tone of voice and messaging
  • Complete website rewrites
02

SEO content & blog writing

Search-led website pages and articles, written around what your customers actually search for, and still worth reading once they arrive.

Good for

Businesses that are brilliant in person and invisible online.

Includes

Search-led blog posts, location and landing pages, evergreen guides, content refreshes and ongoing monthly content.

03

Editorial & feature writing

Interviews, founder profiles, journal posts and long-form features for brands and publications with stories worth telling properly.

Good for

Brand journals, newsletters, magazines and anyone with a founder story nobody has written down yet.

Includes

Features and interviews, founder and team profiles, brand journals and newsletters.

04

Copy editing & refreshes

A fresh pair of eyes for words that are nearly there. I edit, restructure and tighten existing copy so it reads clearly and sounds like you.

Good for

A first project together, or a website that needs a tidy-up rather than a rewrite.

Includes

Copy audits, website edits and rewrites, tone-of-voice refinements and article editing.

Every project comes with.

  1. A clear brief, scope and quote before any work begins.
  2. Research and questions before the first draft.
  3. Thoughtful writing with a purpose.
  4. Agreed revisions and clear communication throughout.
  5. Copy delivered in a format that’s ready for its intended use.

Want to see the writing first?

Very sensible. Each case study shows who it was for, what the brief was and exactly which words were mine.

Selected work →
From the writing

[A short passage from a real piece of your writing, set large. Two or three sentences that make someone think: okay, she can actually write.]

From [piece], [client or publication], [year]